Introducing a new voice to a town favorite.
CLIENT
Hugo’s Barbershop
LOGO DESIGN • VISUAL IDENTITY
Hugo’s Barbershop is a well-known establishment in Greeley, Colorado offering a full suite of services beyond a haircut. Its owner, Hugo Corral, wanted the new logo and branding to feel young and yet classic.
Motion Menu
Designed for use on vertical displays within the shop, used mainly to display available services and the barber queue. Inspired by A24 and Gaspar Noé’s film Enter the Void, specifically the mesmerizing title sequence. This project also uses archival footage from the early 1960s.
Early Alternates
The owner wanted to stray away from including an apostrophe in the logo.
Playing with the letterforms and associated iconography.
Paying homage to Hugo’s background in the music industry and visually describing a barber.
Art Deco style.
